A recent Forbes study cited research indicating 59% of executives would rather watch video than read text.
YouTube has over a billion users, almost one-third of total internet users.
45% of people watch more than an hour of Facebook or YouTube videos a week.
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Most people use the Web as a learning tool as well as entertainment. In fact, recent data shows 46% of Web users want a question answered and 28% are looking for education on a topic. As of 2018, Google handles 1.2 trillion searches per year.
As technology advances, many people find they learn best by watching video.
Which is why savvy marketers are turning to CDN's and self-hosted video to educate prospects on their products and services. YouTube alone reports there are 46,000 YEARS of video uploaded annually!
Your content strategy should include producing informative, relevant video for your customers.
With billions of videos flooding the web-scape, the competition for views is fierce. But well-done, properly targeted video - working in concert with the rest of your multi-channel campaign - can help your business see significant gains in profits.
But you don't have to make the Ad Age Viral Video Chart (it takes at least 1.5 million views) to boost profits with video ...
Ok, so how do I use video for my organization?
There are myriad ways you can use video to help your business ...
How-To Video (or Video Educational Content). People trying to figure out how to accomplish tasks have helped grow YouTube’s “how-to” searches by 70 percent year-over-year. According to Google, not only are searches for how-to videos up, but the amount of how-to content viewed is growing exponentially every year.
Product Launch Presentations can create buzz and encourage shares - especially in conjunction with an email campaign to create excitement about the launch.
Video Testimonials are a compelling way to build trust in people just becoming acquainted with your company and give existing customers a chance to be proactively involved with using your product or service.
MOS (Man-On-The-Street) Interviews are great for grabbing instant feedback from customers and building buzz around coming events.
Product Reviews. Third-party product revues are the most trusted on the internet. Ask actual users of your product for a review to use on your website or product page.
Email Video. Email is the #1 way to convert contacts into sales. Testing shows open rates can double if video is included in your email marketing. With the emergence of HTML5, video in email is becoming more prevalent. Your video content should be helpful and end with a specific call to action. Try asking your prospects to request a free chapter, demo, free quote, etc.
Video News Releases (VNR). The standard media news release is now being supplemented with video and b-roll to tell a more engaging story. Video is a great value-add for news organizations that want to run stories on their website in addition to the print newspaper. Online press releases are more attractive to busy assignment editors, too. Consider creating a VNR the next time you want to create a press release.
Web video is a must for every business ...
The most important objectives cited by marketing, sales and business professionals are:
To increase brand awareness
Stimulate online engagement
Improve customer education (How-to video is HUGE!), and
Increase leads generated.
The biggest problems cited by marketing professionals were lack of an effective video strategy and lack of compelling content.
However, the most popular and most-viewed videos on the web are the easiest to produce!
Explainer, tutorial, demonstration, and How-to videos are nearly twice as effective as they are difficult to make.
69% of your competitors said they were going to increase their video marketing budgets next year.